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| cost of developing a brand image? http://pytlici.bluefile.cz/viewtopic.php?f=23&t=1828 |
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| Autor: | Donnieclark [ úte 19. pro 2017 7:20:12 ] |
| Předmět příspěvku: | cost of developing a brand image? |
Hello, Corporate branding spreads out the cost of developing a brand image over an extended period of time. This saves money versus creating and promoting a new brand image for each new product. It also allows companies to roll out new products without a new brand strategy; instead they can rely on the existing corporate brand when time is of the essence. An established corporate brand offers price flexibility. The company can choose to develop new brand images within the corporate brand for major new products while relying on the existing corporate brand for others. Is this right information about Corporate branding examples? I didn't get the right solution. please help. Any help will be appreciated. Thank you. |
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