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| product marketing and solution marketing are complementary? http://pytlici.bluefile.cz/viewtopic.php?f=23&t=1804 |
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| Autor: | Donnieclark [ úte 12. pro 2017 7:42:30 ] |
| Předmět příspěvku: | product marketing and solution marketing are complementary? |
Hello, There are many product categories where customers don't want to buy solutions because they want more control for what the solution looks like, or because the solution is better delivered by multiple vendors, or simply because customers just need a single product. As when I am craving chocolate and just need to get a chocolate bar. In this last case, the product is the solution.In these cases product marketing may be more valuable and important than solution marketing. Even when a company pivots to solution marketing, some of its customers may still want to buy individual products. In most cases, product marketing is still required as the features, benefits and value of individual products that make the solution are important.The key point is that product marketing and solution marketing are complementary.Is this right information about Solutions Marketing Examples? I have gone through many related sources and also searched on the internet but didn't get the right solution. please help. Any help will be appreciated. Thank you. |
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