b2b example??

Donnieclark

Hello,
Ignoring perceived value – Pairing with a company more popular than you rarely has a negative outcome, except when it does. Similar goods with similar value points can successfully combine their efforts. Ford and Eddie Bauer, for instance, have a long-standing co-marketing arrangement which demonstrates how these partnerships work. Both Ford and Eddie Bauer have positive reputations focused on quality and appeal to buyers in the same earning brackets. However, if Ford was switched out with either Jaguar or Kia, both brands’ perceived value would suffer. Buyers — even those who are loyal customers of all brands involved —tend to react negatively when low- and high-quality offerings are marketed together. Is this right information about B2B Advertising Campaign? I didn't get the right solution.
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b2b example??

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