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This is that at the end of the 110 adidas samba meter hurdles in London stadium Nike official micro blogging @Just Do It released the message and within 24 hours it is forwarded nearly 13 million times by net citizens and received more than 26,000 comments. To Nike the event of quitting the game of Liu Xiang who contracted with Nike as its spokesman will do harm to its brand dissemination. However, this ingenious micro blog article made the trademark marketing has magical effect from attunements decayed.

In fact, this is not the first time Nike official micro blogging heat transfering. After rings competition, Nike released "no absolutely fair, but absolutely great "micro blogging and it is adidas alphabounce forwarded 20,000 times within 25 minutes. The blog said greatness is to let the world record to catch up with you after the men's 1500 meters free swim, and after the final game of badminton singles it launched adidas bape that greatness is in each end of the court.

Living out your greatness series micro blogging is soon concerned by users. The audiences have used to see the wonderful events, and meanwhile they look forward to Nike saying something about the events.Nike activity on micro blogging has earned a lot of attention, and ambush marketing gained remarkable results. The so-called ambush marketing is the unofficial sponsor who makes its own brand contact with the events through adidas baseball cleats a variety of marketing tools.

Making reaction to unexpected movement course during five to ten minutes is a hard action in micro blog marketing moves.Who dares to spend all the dignity and start all over again on the top, even if you gain nothing; who dares to make their fortune, who would dare to go down and live out their greatness. It is in London after the 110 meters hurdles competition game that Nike official micro blog @Just Do It published those words.

And in 24 hours by net users it is spontaneous transmitted almost 130000 times and received more than 26000 reviews. For Nike, the accident retire of the signed image spokesperson Liu Xiang has negative effect on their brand communication. But this clever micro blogging messages adidas basketball shoes changes a bit decay to magical effect on the brand marketing.Actually, it is not Nike official micro blog first hot transmitting. After rings competition.

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